Experiential Agency of the Year 2016

We fuse creativity and technology to create extraordinary experiences

We specialise in experiential, digital, sponsorship, events and content creation

Australia’s most effective brand experience agency

We build real life experiences that move hearts and change minds

Experiential thinkers for a digital age

At Traffik we're people driven

Experiential Thinkers,
for the Digital Age

At Traffik we fuse creativity and technology to create memorable brand experiences that move hearts and change minds. Our specialities include experiential, digital, sponsorship, events, and content creation.
Innovation sits at the core of what we do.

In a nutshell we're experiential thinkers, for the digital age.

Shopper

  • Data analysis & insight mining
  • Insight driven creative thinking
  • Path to Purchase Activation
  • Brand & Category Platforms
  • Category Navigation & Segmentation
  • Guru: Our proprietary Strategic & Research Tool

Live

  • Experience Design
  • Roadshow & Mobile Tours
  • Live Events, Launches & Conferences
  • Sponsorship, Strategy & Activation
  • Production & Logistics
  • Stunts & Guerilla

Field

  • Mass Sampling
  • Brand Ambassadors
  • Mystery Shopping
  • Specialised Talent

Digital

  • Digital Strategy
  • Mobile, Web & Apps
  • Virtual Reality
  • New Technologies
  • Social Media Promotions

Our
Work

Shell
Shell V-Power VR Pitstop

A high-pressure multiplayer VR pit stop at the V8 Supercars

Shell
Shell V-Power VR Pitstop

The Shell V-Power VR Pitstop was a hero activation at the Clipsal 500 for Shell’s sponsorship of the V8 Supercars and Dick Johnson’s DJR Team Penske. The experience was a room-scale multi-player VR experience built entirely inside a 5m x 5m green screen room with full surround sound. The 4 x HTC VIVE headsets and hand controllers were networked, allowing players to simultaneously work together to execute a life like Supercar’s pitstop as quickly as possible. Each player had 2 hand controllers, one visualised as a racing glove, and the other as a glove holding a pneumatic airgun to execute the actual moves in a pit stop. Inside the green screen room camera arrays tracked each player, capturing key moments rendered into a personalised mixed reality hype-reel for each player and sent to them immediately after leaving the experience. This immediacy was intrinsic to drive amplification as research shows the propensity to share content from an experience is highest directly after participating in an experience.

V Energy
V-Adnotes

The chrome extension that replaces pesky ads with study notes

V Energy
V-Adnotes

Our brief was to make sure that V was students’ energy drink of choice. Faced with the choice of studying or looking at the internet, the internet will always win. Studies show students lose focus after 3 minutes and that 80% of students report switching between technology and studying. Rather than try and turn back the tide of partial attention, we decided to work with it. We created a chrome extension that let you input all your essential notes into cleverly designed containers. Then, when the call of the internet inevitably came, your notes would follow you around by overtaking ad placements. Voila: we can’t help you become brilliant at studying, but we can help you be a bit better at it.

Diageo
Captain Morgan's Bermuda Triangle

A festival experience at Splendour in the Grass where you can dance like nobody’s watching…

Diageo
Captain Morgan's Bermuda Triangle

Millenials move to the beat of their own drum, and dance like no one’s watching. Yet with social media a click away, they know everyone’s watching. What if they could experience life without fear of becoming the wrong kind of internet sensation? Captain Morgan’s Bermuda Triangle was a one-off activation at Australia’s biggest festivals in which phones were immobilised to ensure embarrassing moments never escaped, freeing those inside to have uninhibited fun, without fearing the consequences.

  • 27,556 people visited the activation = 275% over KPI.
  • Deliver social media reach in excess of 500,000 views as a direct result of the activation.
  • 2.1 million social reach during the activation campaign = 400% over KPI.
  • Embarrassing footage on social: 0!

eBay
VR Department Store

Introducing the world’s first Virtual Reality Department Store

eBay
VR Department Store

We’re proud to introduce the World’s First Virtual Reality Department Store for eBay and Myer, giving you a glimpse into the future of shopping. Throughout the VR experience, Australian customers can browse more than 12,500 Myer products using a VR product browsing technology we call Sight Search™. The VR Department Store connects to the existing eBay.com.au API and allows Myer's product range, pricing and stock information, updated in real time, a first for virtual reality experiences globally. The project was launched at a special exhibition at the Museum of Contemporary Art where the public could book a private viewing experience via EventBrite.

Samsung
The Employee

No one can predict the perfect employee. Until now. Introducing the Samsung MX7. You’re welcome.

Samsung
The Employee

Despite being the 2nd largest copier manufacturer in the world. Samsung remained the smallest player amongst the big four - Canon, Fuji Xerox, Ricoh and Konica Minolta. Their objective was simple. Increase awareness in the commercial space. So we launched the new Samsung MX7 by talking to C-Suite professionals about their high-end copier.

With a wealth of category first’s and innovative features, we positioned the Samsung MX7 as their most valuable asset. An employee that’s productive, trustworthy and most of all efficient.

The campaign ran across online content, LinkedIn, YouTube pre-rolls and OOH.

eBay
Innovation Lab

An experiment to help find the top tech products of 2016

eBay
Innovation Lab

eBay wanted to identify the hottest tech products of 2016. In collaboration with our friends at Pulse Communications we invited visitors to come down to the ‘eBay Innovation Lab’ to get hands on with drones, robots, 3D printers, holograms, VR and more. We kitted up each visitor with a custom headset and mobile phone and tracked their every move as they played with the products. Using real time gaze tracking, video feed heat maps, beacon technology and NFC triggered questionnaires we ascertained how engaged people were with each product. Each visitor was emailed a personal report that identified them as one of 10 ‘typology types’ based on their behaviour. After over 3,000 deep interactions lasting 23mins on average we aggregated the data and conjunction with futurist Chris Riddell drew conclusions as to what will be hot in 2016. Now its just a matter of time to prove the findings were correct.

Great Northern Beer
Great Northern Catch

We hacked a Wii to create an interactive fishing experience for Great Northern beer.

Great Northern Beer
Great Northern Catch

For Great Northern, we had to convince Queenslanders to abandon XXXX gold for a beer they'd barely heard of. We did so by tapping into every Queenslander's second favourite hobby, deep-sea fishing.

We hacked a Nintendo Wii to create an interactive deep-sea fishing game. It toured around pubs challenging patrons to land a marlin from the back of a boat in a digital ocean.

As a result there was a 600% sales spike, double digit sales increases at the participating venues and we're currently in development of permanent units at the request of key accounts.

Glenfiddich
Extended Family

A content series featuring
three original families,
celebrating the re-launch
of Glenfiddich Original.

Glenfiddich
Extended Family

Back in 1963, family-owned Glenfiddich were the first whisky to hero the fact that it was a single malt. 52 years later they're recreating that same whisky, Glenfiddich Original, and we were to introduce it and its family-oriented heritage.

We created The Extended Family: three content pieces heroing families with similar values and originality. They were first unveiled to media at an intimate sit down roast dinner for 30 selected guests at the pub owned by one of the families. A pop-up bar, official presentations, tasting sessions and the spread of the content pieces all told the whisky world about Glenfiddich Original.

The responses were glowing, the families were honored, and glasses flowed with Glenfiddich Original all across Australia.

Samsung
Samsung Slideliner

Part sofa. Part rollercoaster.
An idea so audacious, we just
had to roll it out.

Samsung
Samsung Slideliner

In a less than forgiving landscape, with consumer confidence trending towards GFC levels and unemployment at decade-long highs, we were tasked with launching Samsung's premium-priced Curved UHDTV Range.

Our response was the Samsung SlideLiner, a world-first idea that existed somewhere in between sofa, rollercoaster, digital activation, and promotion.

It garnered the brand a staggering $101,806,202 in earned media, drove $8.6m in sales and grew its UHDTV market share by 7.5% - all at a time when the category was in its third consecutive year of declining sales.

Virgin Australia
Flight Paths

Moonwalk from Sydney to Cairns under our Virgin Australia flight path installation.

Virgin Australia
Flight Paths

Virgin Australia was the new primary sponsor of Australian Tourism Exchange. We were tasked with representing the Virgin Australia and alliance partners network, and their dedication to innovation, at the final closing party.

We constructed a gigantic, real-life flight map that spanned the entire dance floor. Overhead arcs of LEDs linked illuminated bases representing each major Australian destination. We then mapped 24 hours of real flight data to the structure in a one-hour animation. Light pulses traveled from city to city in a spectacular light display demonstrating the expanse of the Virgin Australia flight network.

Marist
Youth Care

A content piece to drive donations

Marist
Youth Care

Marist Youth Care put on an annual fundraising event. A short content piece was to be shown at the event to outline their services and encourage donations. The only problem was it would be impossible to explain the myriad of services MYC provides in 3 minutes.

So, rather than illustrating what they do, we showed how they do it. MYC workers are inspiring kids to strive beyond their situations. They are human beings who are affected by, and invested in these kids' lives, which is an inspiring story no matter who you are.

Off the back of the video, the event raised $52,465 with only 120 people in the room. To this day it still gets great feedback.

Cathay Pacific
Taking Flight

An installation in which we helped Cathay Pacific light up Night Noodle Markets and social media channels

Cathay Pacific
Taking Flight

We were asked by Cathay Pacific to help leverage the Night Noodle Market sponsorship to communicate #LifeWellTravelled – their campaign hashtag – in a way so spectacular & innovative that it would enable them to ‘own’ the markets in the real world, and across social channels.

Working with a specialist team of engineers, we created ‘Taking Flight’, a flock of birds suspended in mid air made from a matrix of LED lights that when viewed from the concourse formed Cathay Pacific’s ‘Brushwing’ logo.

Visitors were able to bring the installation to life as a pixel-mapped light and audio show when they hashtagged #LifeWellTravelled, and potentially won Cathay Pacific air miles when they did so.

‘Taking Flight’ became the money-shot for Noodle Market 2015 nationally, and was used as the launch venue by Night Noodle Market organisers in both Sydney and Brisbane.

#LifeWellTravelled lit up social media, resulting in the activation being initiated over 12,000 using #LifeWellTravelled, equating to social reach in excess of 1.2 million people in a few short days.

Samsung
Samsung Sound

Sound from the
sound specialists.

Samsung
Samsung Sound

Samsung had no credibility when it came to high-end audio and they couldn't get young, savvy audiophiles to listen. So we aligned Samsung with those with proven audio authenticity - the artists.

We partnered with Flight Facilities, Cloud Control and Jinja Safari to create 'Samsung Sounds': a content driven, socially enabled experiential campaign. We produced mini documentaries around the importance of sound to each band, which led to exclusive live concerts for viewers who shared the content.

It was showcased at Apple's internal brand conference as a benchmark example of content, gained $570,000 in earned advertising and established a double-digit share of the category during the campaign period.

Surfstitch
Let there be Summer

Let There Be Summer TVC campaign

Surfstitch
Let there be Summer

SurfStitch was losing relevancy behind the massive growth of online fashion hubs like ASOS and The Iconic. To set them apart, we created a unique tonal and visual language under the campaign 'Let There Be Summer'.

We created a series of interactive, shoppable online videos around specific collections curated by SurfStitch. The videos were supported by a TVC and a suite of digital creative, which brought Let There Be Summer to life and spread awareness of SurfStitch's diverse range.

The featured items sold out within the first three days and they had a triple digit sales increase during the campaign period. In over 10 years of trading, it is SurfStitch's most successful campaign.

14years in
theMaking

100%
Clemenger
Owned

Australia'sLeading
Brand Experience
Agency

50Staffacross
SydneyandMelbourne

Awards

SPIKES ASIA

GOLD SPIKE

Promo & Activation

Best Sponsorship Campaign

SILVER SPIKE

Promo & Activation

Best Use of Live Shows, Concerts or Festivals

SILVER SPIKE

PR

Best Sponsorship Campaign

SPIKES FINALIST

Branded Content & Entertainment

Branded Live Experience

SPIKES FINALIST

PR

Events & Experiential

CANNES LIONS

CANNES SILVER LION

Branded Content & Entertainment

Branded Live Experience

CANNES BRONZE LION

Promo & Activation

Use of Live Show, Branded Live Experiences,

Concerts & Festivals

CANNES BRONZE LION

Promo & Activation

Use of Ambient in a Large Scale Promotional Campaign

CANNES LIONS FINALIST

Promo & Activation

Sponsorship & Partnership Campaign

AUSTRALIAN EFFIE AWARDS

AUSTRALIAN EFFIES FINALIST

Most Original Thinking

AUSTRALIAN EFFIES FINALIST

Other Consumer Goods

AUSTRALIAN EFFIES FINALIST

PR Led Campaign

AUSTRALIAN EFFIES FINALIST

Short Term Effects

AUSTRALIAN EFFIES FINALIST

New Product or Service

APMA AWARDS

GOLD APMA

Most Innovative Thinking

GOLD APMA

Best Event or Experiential

Marketing Campaign

GOLD APMA

Best Sponsorship Campaign

SILVER APMA

Best Activity Generating Brand

Awareness & Trial

ADMA AC&E AWARDS

AC&E FINALIST

Best Ambient/Experiential Campaign

AC&E FINALIST

Best Integrated Campaign

MUMBRELLA AWARDS

MUMBRELLA AWARDS

Highly Commended Experiential

Agency of the Year 2015

OurClients

Sydney

Level 7, 120 Pacific HWY
St Leonards NSW

Melbourne

LV 9, 650 Chapel St
South Yarra VIC